Rihanna’s latest campaign for her lingerie brand features Elon Musk’s daughter Vivian Wilson, who launched her professional modelling career last year.
Vivian, whose mum is Elon’s first wife, Justine Wilson, is the eldest of the X owner’s 14 children.
The 21-year-old model has been publicly estranged from her father, 54, since coming out as trans in 2020.
Savage x Fenty’s collection is one of her biggest campaigns yet, with Vivian posing up a storm in a red and black floral bra and matching bottoms, with striking red tights.
In newly released photos, she leans into fellow models Emma Arletta and Lovie Simone as they stand surrounded by Greek statues for theValentine’s Day campaign.
The Fenty founder went solo for some sultry snaps, wearing various matching sets from the collection, titled Love So Savage: A Modern Ode to Aphrodite.
Fans have been begging Rihanna to return to the studio and release new music, but she’s been firmly fixed on her business ventures for the past few years.
Meanwhile, Vivian has been a rising star in the modelling world for the past few years and made her New York Fashion Week debut in September.
She has previously designed a charity shirt for the Trevor Project in collaboration with brand Wildfang, which marked her first professional campaign.
Vivian has been estranged from her father for years, having officially severed ties with a name change in 2022 — notably days after he endorsed Trump for president.
‘I no longer live with or wish to be related to my biological father in any way, shape or form,’ the model wrote in the legal documents.
Initially, she kept quiet about the former DOGE advisor; however, his appearance on a podcast forced her to speak up.
While speaking to manosphere influencer Jordan Peterson, Elon repeatedly deadnamed her and declared she had ‘been killed by the woke mind virus’.
In response, Vivian took to Threads (not her father’s platform) and told him to touch grass, hitting back that he is ‘desperate for attention and validation’.
Last year, she spoke to Teen Vogue about the weight of his reputation over her life, despite having nothing to do with him.
‘I’m not giving anyone that space in my mind. The only thing that gets to live free in my mind is drag queens,’ she said of him.
Her mum praised the young star as ‘fierce’ and having always had an ‘uncompromising sense’ of who she is.
Mostly, Vivian uses her fame to highlight inequality, something continued by the Savage x Fenty campaign as the brand is known for its diverse models and inclusive sizing.
Speaking about her experience as a transwoman, she said: ‘I don’t feel like people realise that being trans is not a choice.
‘Obviously, it’s not just trans people that are affected by the current administration, [there are] marginalised groups such as undocumented immigrants and people of colour. [I’m] really trying to do more advocacy on that front, since the current administration has kind of been like a wrecking ball in that regard.’
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